Monday, 9 August 2010

Toy Story

Ever heard the phrase "like a kid in a toyshop"?

I spent a full day photographing the whole of a new toy store in Royton recently for Smyths Toys. The photo's are to provide a model for how the company's other stores should be laid out, so we had to pay particular attention to detail to comply with their merchandising guidelines, making sure the right numbers of each product were displayed and all items were priced.

The store is now open and I have already been back in to spend some money (I could spend a fortune in there, just on me!).

Here's a selection fo the pictures taken (out of approximately 400).

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